This is no joke. I was wandering through Vertigo Music in downtown Grand Rapids, MI, yesterday and my eyes fell upon something I never expected to see without the internet exploding well ahead of time: a fresh LP copy of the timeless shoegaze masterpiece, Loveless. I hugged it lightly against my chest as I finished browsing (and picking up a copy of Cocteau Twins‘ Heaven Or Las Vegas) before asking the wise and friendly owner if he knew the details.

As my cursory Discogs browsing had indicated, it’s a likely bootleg. Do not let this fact discourage you. The sound is impeccable, and after a single listen the moment I got home, I have to say that it sounds warmer, and a bit more substantial, than the tinny original CD edition we’ve all been stuck with for over two decades. It may be sourced from the few-years-old analog/digital remaster that Kevin Shields has still neglected to release or it may be from the original vinyl issue, for all I know. The point is, if you love this album already, you’re going to adore the sound quality of this release.

The packaging claims that it’s a Creation Records release, “made in Nippon,” which, along with the lack of an Obi strip, tips me off to the bootleg nature of this release. With a money back guarantee if I wasn’t satisfied, this was hardly a passing concern. I’m so thankful that I took the leap and now own a perfectly decent copy of one of my favorite albums of all time on vinyl.

Now, for a bit of additional information: this is not a straight reissue of Loveless in its original form. There is a second disc, and while the original 11 tracks are in place, a small wealth of bonus material fills out disc two.

As shown on the back side of the full size insert, there is a minor annoyance: the original album tracks are spread over three sides, instead of a single disc. Perhaps this was to allow for a deeper mastering, or simply to ensure that they could fill out a full four sides of music. Regardless, this became a non-issue once I heard how fantastic it sounds. As an owner of the original Tremolo EP on CD, it’s fantastic to have the three original songs (Swallow, Honey Power, and Moon Song) represented here along with Sugar (from a split single with Pacific) and Instrumental no. 2, a tune I only recently discovered with the 2012 2CD EPs 1988-1991 release. These five wonderful tunes round out the reissue in a non-essential yet entirely welcome manner.

I’ll finish this post with a couple links to help my fellow MBV fans make a purchase of their own. The fact that I hadn’t heard one peep about this says that it might come as a surprise. There are a handful of copies on Discogs, and one seller on Amazon seems to have this edition for $79. Please note that there are occasionally copies of a 2003 Plain reissue floating around, but my experience with this company isn’t encouraging. Shields himself has stated that it’s “ripped from the original CD” and the label doesn’t have a great track record with regards to pressing quality.

With all that out of the way: I can’t emphasize enough how much of a gorgeous, mind-bending landmark this album is, how much of a monolithic presence it’s played in my life and the development of my musical taste. Loveless is so much more than “the best shoegaze album.” It’s a sound that bends rock music so far that, instead of breaking, it pushes into entirely new dimensions. Once you’ve let it into your life, your sense of audio aesthetics will be forever changed. I couldn’t wait to share the news with everyone.

(Here’s the full album, in case you’re wondering what the fuss is about. Play at high volume.)

By the way: if you live anywhere nearby, please visit Vertigo Music and talk to the owner, Herm. Tell him I sent you. It’s easily the best record store I’ve ever visited in the midwest. There were 2 copies left yesterday, at only $27. Hurry if you’re interested!